Guides and deep dives on Shopify server-side tracking, CAPI attribution, iOS 14+ data loss, and maximizing your ad ROAS.
iOS 14+ App Tracking Transparency is silently killing your Shopify ad attribution. Learn exactly what data is lost and how server-side CAPI recovers 30–50% of missing conversions.
Technical Deep DiveA head-to-head technical comparison of Meta Pixel vs Conversions API. Accuracy rates, Event Match Quality, and which setup wins for Shopify merchants running paid ads.
Browser RestrictionsApple's Intelligent Tracking Prevention (ITP) deletes client-side cookies in 1–7 days. Learn how server-side proxy cookies bypass ITP to preserve the full 30-day tracking window.
Ad OptimizationYour EMQ rating directly impacts ad algorithms. Learn how server-side CAPI feeds Meta richer hashed customer match data to decrease your customer acquisition costs (CPA).
Ad InterceptionBrowser ad blockers block requests to Meta and Google domains, leaving you blind to ad ROI. Learn how proxying signals through your own store domain bypasses lists.
Data AccuracyMeta CAPI Deduplication ensures your Facebook pixel and server events match without double-counting sales. Learn how to align event_id parameters to secure accurate ROAS reporting.
Google AdsGoogle Enhanced Conversions uses hashed customer data to repair your Google ad attribution gaps. Learn how server-side tracking preserves search and shopping campaign ROAS.
TikTok AdsTikTok's in-app browser sandbox restricts client-side tracking cookies to under 24 hours. Learn how the TikTok Events API bypasses browser blocks to recover Shopify ROAS.
Identity StitchingLearn how Cart Attributes Healing stitches session attribution parameters across devices and browsers to recover lost checkout conversions for Shopify merchants.
GotTracked sets up in under 15 minutes and is free for the first 2,000 pioneer merchants.